Twist Museum: London's Home of Illusions

Curious Minds Festival 2025
This summer, Curious Minds Festival takes over from 19th July to 31st August with six weeks of immersive fun, from hands-on daytime workshops for kids to exclusive adults-only evening takeovers, each packed with illusion, imagination, and mind-bending surprises.

🎨 Art Week (4–10 August)

Daytime: Illusion Art Workshops Unleash your kids creativity with our hands-on workshops led by the amazing Art Enthusiasts. Young artists will explore the world of optical illusions and paint their very own mind-bending masterpieces. Book via Add-On. 

Twilight Thursday: Bread & Charcoal Art Workshop - spark your imagination as you sketch, smudge, and create with charcoal & bread with Art Enthusiasts. Perfect for curious beginners or confident creatives with shows at 7pm and 8:30pm. Book via Twilight Thursday ticket type. 

Still to come…
🧘 Mindfulness Week (11–17 August)
🎵 Music Week (18–24 August)
🎥 Creativity Week (25–31 August)

Daytime: Interactive kids’ workshops

🌀 Daily at 10.30am, 12.00pm, 1.30pm and 3.00pm shows
🎟 From £9pp as an add-on to general museum entry
Each session is limited in capacity, making for an up close, interactive experience. Kids will get hands-on with everything from art classes and slow-mo animation to mindful movement and music.

Twilight Thursdays @ Twist: adults-only after hours

🌒 Every Thursday, 7.00pm - 10pm
🎟 From £12.50 in addition to general museum entry

To elevate the experience, a curated selection of alcoholic and soft drinks will be available to purchase, letting you sip while you soak up the fun.

Highlights
🤯 Explore 80+ interactive exhibits that play with your perception of colour, space, sound, heat, and more
🤩 Look through mind-boggling tunnels, hear the difference between hot and cold water, see your shadow in neon colours, and so much more
🧠 Step into mind-blowing immersive rooms, interact with optical illusions and discover how your brain interprets reality
📷 Take the coolest pics with Instagrammable photo ops around every corner
👪 Family-friendly, entertaining, and educational — Twist Museum is developed in collaboration with artists, neuroscientists, and philosophers
🎁 Gift memories to someone special! Purchase a gift card for Twist Museum: London's Home of Illusions here

General Info
📅 Dates and times: select your date & time directly in the ticket selector
⏳ Duration: approx. 60–90 minutes
📍 Location: Twist Museum, 248 Oxford Street, W1C 1DH
👤 Age requirement: all ages are welcome! Children under the age of 15 must be accompanied by an adult
♿ Accessibility: the venue is wheelchair accessible
👪 Pushchairs are not allowed in the exhibition space and must be left in the designated buggy park while you enjoy your visit.
❓ Please consult the FAQs of this experience here

Description
Welcome to Twist Museum, London’s ultimate illusion experience, where you can discover if you really see colors that don’t exist and explore what you’d look like as a 3D holographic avatar. This immersive playground offers 80 interactive exhibits designed to challenge your mind. See your friends shrink before your eyes, wander through endless corridors, and feel sensations that question your very perception of reality. Step into a world where reality comes with a twist. Grab your tickets now for Twist Museum in London!