Nike. Design in Motion

⭐ Nike. Design in Motion is the first museum exhibition entirely dedicated to the history and evolution of Nike design. Discover how the brand has revolutionized the world of sports, culture, and technology through original objects, legendary sneakers, and unique collaborations.

❤️ Enjoy a 2-for-1 offer for Valentine's Day when buying Reduced or General Admission tickets!

Highlights
👟 Immerse yourself in the history and evolution of Nike’s design in a one-of-a-kind exhibition
🗂️ Explore an exclusive selection of original objects and the brand’s most iconic sneaker models
🏃‍♂️ Trace Nike’s origins, the revolution of Air technology, and collaborations with top designers
🧪 Discover innovations in design and materials developed at Nike’s cutting-edge research lab
🎨 Learn how Nike has shaped pop culture, identity, and inclusion
📚 Access an exclusive catalog and special events during the exhibition
🎁 Give unforgettable memories! Purchase a gift card for Nike. Design in Motion here

General Info
📅 Date and time: Check the opening hours on the exhibition website
📍 Venue: TeamLabs/ Madrid, Plaza de San Martín 1, Madrid
⏳ Duration: The visit is self-guided, but we recommend reserving at least 60 minutes. Last entry is 1 hour before closing
👤 Age: Recommended for all ages. Visitors under 16 must be accompanied by an adult. Children under 5 enter free
♿ Accessibility: The venue is wheelchair accessible
❓ Check the FAQs here
👪 Group visits (with official or external guide) must be booked at least 72 hours in advance at exposicion.nike@lafabrica.com

Exhibition Sections

Level 1 – History, Roots & Expansion:
Focuses on Nike’s origins in track and field, the invention of the Waffle sole and Swoosh, the rise of Air technology, and the brand’s expansion into other sports with key figures like Michael Jordan, LeBron James, and Rafa Nadal.

Level 2 – High Performance & Technology:
Explores Nike’s “Sensation” philosophy of learning from the body. Features innovations developed at the Nike Sport Research Lab, including Nike Free (natural motion), Flyknit (3D knit), Shox (mechanical cushioning), AI integration, and the brand’s commitment to sustainability.

Level 3 – Sneaker Culture & Exclusive Collaborations:
Highlights the cultural and community impact of sneakers through the “Relation” section. Includes collector culture (sneakerheads), fashion collaborations (Comme des Garçons, AMBUSH, Sacai), and inclusive collections like Be True and Victory Swim.

Description
Nike. Design in Motion is the first exhibition entirely dedicated to the history and evolution of Nike’s design. Featuring a curated selection of original artifacts, prototypes, legendary sneakers, and creative collaborations with artists and athletes, it traces the brand’s journey from experimental beginnings in the 1960s to the forefront of innovation in sports, fashion, and sustainability.

The show is divided into four key themes—Track, Air, Sensation, and Collaboration—and celebrates milestones such as the Waffle sole, the Air Max and Air Jordan revolutions, the work of the Nike Sport Research Lab, and designer partnerships that have shaped sneaker culture.

Beyond sport, the exhibition delves into Nike’s influence on identity, inclusion, and pop culture. Visitors can also enjoy special events and access a limited-edition catalog with never-before-seen content.

Don’t miss the chance to explore the Nike archive—open to the public for the first time. Get your tickets for Nike. Design in Motion at TeamLabs/ Madrid!