VIP Add-On
- Signature Mocktail (under 21) or Cocktail (21+)
- VIP Credential
- Priority Admission Line
- A Lanyard
Pullman Yards - Hall 10
Tickets Selling Fast

Explore a 360°-projected workshop on a mission of your own: collect stamps at every room you help keep running, then earn your badge as an official COG member.

Choose your path through the factory: full immersion with Virtual Reality, or a walkthrough full of play challenges with the factory's characters.

Stuff, personalize, and give your own plush a heart of its own — a hands-on workshop moment where your toy becomes truly yours to name and take home.

Join the factory team, design and draw your own toy, and watch it come to life on the factory walls.

Arrive at your session
We recommend arriving 10-15 minutes before the time stated on your ticket.

Explore the factory, your way
Meet the factory's characters and games at every turn, with or without the VR path.

Build your own toy in the Workshop
Round off your visit designing, drawing and taking home a toy of your own.
4.2/5
based on 86 reviews
Erika B.
oct 2026
It was a good experience.
Chelsea M.
oct 2026
The staff members were amazing. Every single person were happy, talkative, personable, and great with the kids. The event itself was fun and very well put together and interactive for the kids as well as the adults.
Mia J.
oct 2026
A great experience
Sandy R.
sep 2026
Clever and interactive fun for all ages. I might recommend that the light box design element have a simpler option for younger guests. Plus it was really hard to see the outlines. Great fun!
Wes L.
oct 2026
Exuberant Fun!
Kamille H.
oct 2026
My kids loved it
Bennett S.
oct 2026
My granddaughter loved it so much! She wants me to take her back with her cousins now. So that’s what I’ll do!
Ant H.
oct 2026
The game room and ball pit were highlights. Definitely add the cushion toy, it’s worth it.
Samantha S.
oct 2026
Great experience!
Michele M.
oct 2026
Took my daughter, son in law and three grands. It was so much fun for everyone!
Kellum W.
oct 2026
Very fun experience with our 5 & 6 year old girls. Highly recommended!
Nicole P.
oct 2026
We loved it. This is fun for kids and adults!my favorite was the coloring, the VR and the cafe! 😉
Stephanie C.
oct 2026
I can’t say enough about this experience. Such a delight!
Step behind the curtain and into the magical world of The Toy Factory Experience, a brand-new immersive experience making its global premiere at Pullman Yards! Created for the young and young at heart, it transforms Atlanta's historic industrial landmark into a world filled with playful characters, exciting adventures, interactive games, immersive environments, and plenty of surprises.
Welcome to a secret world where ordinary rules are left at the door and imagination takes over. Projections wrap the walls and sets tower overhead, endearing characters greet you as you go, and games wait around every corner. Your journey ends in the Workshop — where every guest designs a toy of their own.



Pullman Yards is the South’s premier destination for entertainment. The historic property is located on the edges of Kirkwood and Edgewood, Northeast of Atlanta. It’s been home to history, innovation, film projects, and experiential events. Hall 10 will welcome visitors to experience The Toy Factory this fall and winter!
Address
225 Rogers St NE, Atlanta, GA, 30317
Parking
Paid parking is available on site through Park DNA, as well as in nearby satellite lots.
Accessibility
The venue is ADA-compliant and wheelchair accessible; exhibition spaces are designed to accommodate mobility devices.
Links of interest
Contact Support here.
All prices shown in US dollars
Best price
Ticket for a family (max 2 adults, 3-6), includes:
Ticket for 1 group, includes:
Tickets Selling Fast
VIP Add-On
Plushie Atelier
Oct 16 - Jan 10
Oct 16 - Jan 10
Oct 16 - Jan 10
Oct 18 - Jan 10
Oct 16 - Dec 9
Dec 20 - Jan 23
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Oct 30
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Oct 16 - Jan 10
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Oct 30