⭐ Rio Carnival Immersive Exhibition: the greatest show on Earth like you've never experienced before.
An immersive, interactive, and multisensory exhibition that invites you to experience the history of the Rio de Janeiro Carnival and the samba schools. From the origins of samba to the behind-the-scenes of the workshops, from the creation of costumes and floats to the power of the drumline and the excitement of the Avenue, discover the stories, the artists, and the many hands that make Carnival happen. Get your ticket and come live this emotion!
Highlights
🥁 An immersive journey through the origins of samba, the history of the samba schools, and the behind-the-scenes of the Rio Carnival
✨ Interactive experiences to discover how themes, costumes, and floats are born, feel the rhythm of the drumline, samba, and sing along to great samba-enredo songs
🎭 Collections, stories, and characters that reveal the many hands behind the greatest show on Earth
💛 The excitement of the concentration and the Avenue in a large immersive experience
♿ An exhibition designed to accommodate diverse audiences, with accessibility features
🧳 Facility with luggage storage and accessible space for people with reduced mobility
General Info
📅 Date: from October 29, 2026, to January 26, 2027 — select your date and session directly in the ticket selector (closed on Mondays)
🕐 Time: Tuesdays, Wednesdays, and Thursdays from 10 AM to 6 PM; Fridays, Saturdays, and holidays from 10 AM to 8 PM; Sundays from 10 AM to 6 PM. Last entry 1 hour before closing
Special Dates Operation
The exhibition will not operate on December 24 and 25 due to Christmas celebrations, nor on December 31 and January 1 due to New Year's festivities.
⏳ Duration: approximately 1 hour
📍 Location: Cidade do Samba - Rua Rivadávia Corrêa, 60 - Gamboa - Rio de Janeiro - Warehouse 14
👤 Age requirement: free for all ages
♿ Accessibility: venue accessible for people with reduced mobility; attraction with audio description, Libras (Brazilian Sign Language), Braille signage, and specialized guides
🚫 No food or drinks allowed (except water), sharp objects, or animals (except guide dogs)
Description
The Rio Carnival Expo is an immersive and interactive exhibition dedicated to the history, creation, and cultural strength of the samba schools of Rio de Janeiro. At Cidade do Samba, you journey through the Afro-Brazilian and popular roots of Carnival, go behind the scenes of preparing a parade, and reach the excitement of the Avenue. Collections, installations, audiovisuals, and interactive experiences reveal how music, dance, art, creativity, and different knowledges come together to create one of the world's greatest cultural spectacles.
Enter the world of the carnival designers, discover how costumes and floats are made, meet the people who work all year to put a school on the Avenue, feel the power of the drumline, try samba steps, and relive great moments of Carnival.
More than just learning the history of the Rio Carnival, here you are invited to live it. Choose your session and get your ticket!
Designed and developed by YDreams (www.ydreams.com.br), a pioneer company in immersive and multisensory exhibitions, in partnership with Rio Carnival, the Rio Carnival Expo is realized through the Federal Cultural Incentive Law – Lei Rouanet, sponsored by Petrobras and approved by the Ministry of Culture.
