⭐ For everyone who has ever loved a toy! Step behind the curtain and into the magical world of The Toy Factory Experience, a brand-new immersive experience making its global premiere at Pullman Yards! Created for the young and young at heart, The Toy Factory Experience transforms Atlanta’s historic industrial landmark into a world filled with playful characters, exciting adventures, interactive games, immersive environments, and plenty of surprises. Explore the secrets of the factory, let your imagination run wild and even build a toy of your own!
🚨 Join the waitlist for an exclusive 20% discount and access to pre-sale tickets before they are released to the public 🚨
Tickets will go live on Thursday, September 17th for the general public.
Highlights
🎨 Created by internationally acclaimed creative studio Dirty Monitor, the team behind groundbreaking experiences including Van Gogh: The Immersive Experience and Monet: The Immersive Experience
🧸 Journey behind the scenes of a secret factory filled with joy, imagination, nostalgia, and wonder
✨ Explore immersive environments where world-class digital technology, captivating sets, storytelling, and interactive play come together
🎮 Meet endearing characters, discover interactive games, and experience playful surprises
🛠 Visit the workshop and get hands-on experience by designing your own toy
👨👩👧👦 Perfect for all ages - and anyone ready to feel like a kid again!
General Info
📅 Opening Date: September 30, 2026
📍 Location: Pullman Yards, 225 Rogers Street NE, Atlanta, Georgia
🎟 Tickets On Sale: September 15, 2026
⭐ Special Fever Waitlist: Begins September 8, 2026
👤 Age Requirement: All ages are welcome.
🎁 Add-on options will be available for guests looking to enhance their Toy Factory Experience.
Description
Welcome to The Toy Factory Experience, a secret world where ordinary rules are left at the door and imagination takes over. Inside, projections wrap the walls and sets tower overhead. Endearing characters greet you as you go, games wait around every corner, and the factory keeps a few surprises of its own. Your journey ends in the Workshop — where every guest designs a toy of their own.
Housed in Pullman Yards, a former railcar repair facility marking its fifth year as one of Atlanta's homes for world-class exhibitions — now reimagining the factory for the digital age.
