Hotel Floria: Check-in with Sanrio characters

⭐ A pink check-in with Sanrio characters. Step into a one-of-a-kind media art experience at Hotel Floria: Check-in with Sanrio Characters. Hello Kitty, My Melody, Kuromi, Cinnamoroll, and other beloved Sanrio characters have checked into Hotel Floria. Go beyond the boundary between reality and dreams, and enter a pink-hued world that transcends time and space. Experience a magical day with the Sanrio characters in a space where nature's warmth meets immersive media art. Create unforgettable memories in this enchanting place where imagination comes to life.

Highlights
🧸 A heartwarming media hotel experience with the lovable Sanrio characters
🎀 A dreamy pink space where the charm of Sanrio meets the gentle warmth of nature
🏰 Rooms designed for each character, sparkling gardens, and an exciting banquet hall — every moment becomes part of a living fairytale
✨ Special photo zones and exclusive merchandise available only at Hotel Floria
🌟 A dreamlike day completed with media art created from light, music, and color

General Info
📅 Dates: July 11 – November 15
🕒 Hours:
　・Weekdays: 11:00 – 20:00 (Last admission: 19:00)
　・Weekends: 11:00 – 20:00 (Last admission: 19:00)
⏳ Duration: Approximately 60–90 minutes
📍 Venue: MPX Gallery, L3 Floor, IFC Mall, 10 Gukjegeumyung-ro, Yeouido-dong, Yeongdeungpo-gu, Seoul
🚇 Directions by Subway
　1. Take Line 5 or Line 9 and get off at Yeouido Station.
　2. Use Exit 3 and enter the underground passage with the moving walkway.
　3. Follow the signs to IFC Mall and enter on Basement Level 2 (L2).
　4. Inside the mall, follow the signs toward the South Atrium and go down to Basement Level 3 (L3).
🚗 Directions by Car (Underground Parking)
　1. We recommend parking near the Blue Zone (Zone J) in the Three IFC Zone.
　2. Use the elevator in Zone J and go down to Basement Level 3 (L3).
👤 Age Requirement: All ages welcome. Children under 12 must be accompanied by a guardian and are not allowed to enter alone
❓ Check the FAQs

Description
Hotel Floria: Check-in with Sanrio Characters is a media art exhibition brought to life by the collaboration between Sanrio's beloved characters and d’strict’s digital artistry. Set in a surreal space where fantasy and reality merge, the exhibition offers immersive moments and touching emotional depth. Step into a pink-hued world illuminated by light, sound, and color, and share sparkling moments with Hello Kitty and friends. d’strict, the digital design and art company behind ARTE MUSEUM and Arte Kids Park, continues to bring magic to everyday life with its innovative media art that has captivated over 10 million visitors worldwide. In this imaginative space where nature and emotion blend, a one-of-a-kind story featuring Sanrio and d’strict begins now.

Visitor Info

• No outside food or drinks are allowed inside the venue.
• To ensure a pleasant experience, personal photography equipment (e.g., action cams, DSLRs, tripods, selfie sticks) and large shopping bags are not permitted in the exhibition. Please use the IFC Mall's storage lockers if needed.
• Strollers are not allowed inside the exhibition. Please store them in your car or use a baby carrier.
• On rainy days, please leave large umbrellas at the front desk. However, the venue is not responsible for lost items.