In short About the experience
Dopamine Land is a multisensory experience that combines media, technology and play in one place. This interactive museum wants everyone to embrace their inner child and explore all the colorful installations. Take a break from your everyday life, have some fun and boost your happy emotions!
The “Entrada Social” ticket is a ticket category that anyone can buy, with no proof of eligibility required. It includes a R$10 donation to Instituto Hatus, a non-profit organization, already included in the ticket price.
🎃 Halloween has arrived at Dopamine Land! From September 29 to October 31, experience Dopamine Land in a special Halloween-themed version.
Experience highlights The rooms

Cushion Clash
Get ready for a dopamine blast in this vibrant, cushion-filled battleground! Hit the button, gear up, and settle some scores with a fun, friendly Pillow Fight.

Sunset Lagoon
Enter into the blue expanse of the Sunset Lagoon and watch your worries dissolve away like the ebbing tide. Enjoy laughter-filled moments with friends while you soak up the serene tropical ambiance as the soft glow of a setting sun surrounds you.

Chromadance
Hit the vibrant dancefloor, where the lights pulse with the music and the energy is electric. Choose your song and battle it out in a dance-off with your friends, showing off your sickest moves as the beat drops and the colors pop.

Cosmic Oasis
Cosmic Oasis is where an endless universe of lights, color and reflection invites you to be immersed in an alternate reality. Explore lying down, looking up, or gazing out into infinity. Find the perfect viewing angle and let yourself become part of this cosmic symphony.

Euphoria Grove
Explore this tranquil oasis to reconnect with the calming effects of nature. Experience the four seasons across day and night and rediscover how the world around us can trigger dopamine in unexpected ways.

Touch Cave
A space made for touching, exploring, and being surprised. Relax within the soft wall, hide among the textures, and enjoy capturing unique moments.

Colortopia
Enter a vibrant neon world where colors blend and shift endlessly. This kaleidoscope invites you to play, observe, and be swept away by a rainbow that stimulates all your senses. Colortopia marks the beginning of the journey: pure color, creativity, and discovery.

Neon Nebula
Prepare to float among neon balloons and lights that move with you. Every step creates waves of color that fill the space with movement and joy. Dance, play and let yourself be carried away by the energy of this luminous cloud.

Scribblescape
Enter Scribblescape, a hidden immersive haven with larger-than-life 'paper' sheets covering the walls. What would you draw or write for your younger self - a message of hope, encouragement or something personal? Let your imagination flow and make your mark in this space of positivity and self-expression!
Gallery Gallery
On the day How it works

Arrive and check in
Arrive within the time shown on your ticket and check in at the entrance. There is a 15-minute grace period.

Explore the rooms
Move at your own pace through the 9 multisensory themed rooms.

Play and capture it
Play, interact and capture unforgettable photos along the way.
Reviews What our guests say
4.7/5
based on 10529 reviews
Dina A.
jun 2026
Eu e minha família gostamos bastante. Poderia ter salas melhores, mais sensoriais e divertidas. Mas foi bom!!!
Silvia A.
jun 2026
Vale muito a pena. Adoramos
Renata S.
jun 2026
Foi maravilhoso. Superou minhas expectativas!!
Tarsila O.
jun 2026
Evento organizado, espaços maravilhosos.
Ana Carla S.
jun 2026
SENSACIONAL de tão maravilhoso, parabéns por trazerem essa experiência incrível para nós!
Bianca D.
jun 2026
Experiência maravilhosa
patricia r.
jun 2026
Foi incrível, a melhor experiência que pude proporcionar aos meus filhos esse ano. Eles amaram, já querem ir de novo. A equipe de trabalho do local são todos extremamente atenciosos e cordiais. Amamos a experiência.
amanda S.
jun 2026
Atendimento top! experiência incrível!
Dayane M.
jun 2026
Foi incrível! Recomendo para todas as idades, todos os cenários são maravilhosos e cumpre seu propósito de nos deixar alegres.
Gabriel O.
jun 2026
Experiência incrível, vale a pena!!!
Fabio Cardoso G.
jun 2026
Sensacional tão legal, tão legal que o tempo fica curto quando se entra lá dentro os minutos voam .. show demais minha filha adorou
Ana K.
jun 2026
Sensacional!!! Tarde agradável e voltei a ser criança!!!
User Photo Gallery Captured on the day
About the venueShopping Eldorado
Shopping Eldorado is located in one of the most privileged areas of the capital, in Pinheiros, offering unprecedented attractions with nationally and internationally renowned licensed brands. With an impressive variety of stores, the place offers a unique shopping experience for consumers, with a contemporary and democratic mix in every sense. In addition to SP's most complete Alameda de Serviços, Terraço Gourmet has renowned restaurants with a privileged view of the Jockey Club.
Address
Avenida Rebouças, 3970 - Pinheiros, São Paulo, 05402-600
Parking
Yes. The venue is on the 3rd floor of Shopping Eldorado (Av. Rebouças 3970, Pinheiros, São Paulo), a shopping mall with parking; for more information please visit the Shopping Eldorado website.
Accessibility
Partially accessible. Due to the playful and physical nature of certain attractions, some rooms are not accessible to people who use wheelchairs or have reduced mobility.
FAQs FAQs
Do I need to print my ticket?
Can I change the date of my ticket? Are refunds allowed?
Can I transfer my tickets to another person?
How long does the experience last?
Does the experience take place in an indoor or outdoor venue?
Will food and beverages be available for purchase on site?
Is there parking available?
Is there an age requirement?
Is the venue accessible?
Is the experience accessible for deaf/visually impaired people?
Will there be strobe lights?
Can I take photos or record the experience?
Is there a dress code?
Links of interest
Need help?
Contact Support here.
Select date and session
Select date and session
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