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Concerts & Tours Loco Escrito

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Oct31

Genève

Palexpo

From CHF 55.00

Tickets

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About Loco Escrito

Loco Escrito, born Nicolas Herzig in Zurich to Swiss and Colombian parents, has emerged as a compelling force in contemporary urban pop music. Starting his journey in rap and lyric writing at the tender age of 13, he quickly developed a distinctive style marked by emotional honesty and a captivating voice. A pivotal year for the artist was 2015, when a serious motorcycle accident and the birth of his daughter deeply influenced his outlook and artistry, bringing new maturity and depth to his work.

Loco Escrito's breakthrough came with the 2017 single "Sin Tì," which propelled him into the spotlight and set the stage for continued success. His music is celebrated for blending urban pop with cross-genre elements, including infectious dance rhythms and subtle rock influences, reflecting his self-described identity as a "rock star" among Latino musicians. Beyond his chart-topping hits, Loco Escrito’s ability to channel personal experiences—such as the loss of his father—into vibrant, unfiltered tracks resonates powerfully with audiences.

His impact is underscored by three consecutive Swiss Music Awards for Best Hit, an unprecedented feat in the Swiss music scene. Yet, Loco Escrito’s true passion lies in connecting with fans through sold-out shows, where his emotional and energetic performances continue to inspire. As he evolves artistically, Loco Escrito remains a dynamic and influential presence, promising exciting innovations in the years ahead.